Opinion Monitor Artificial Intelligence 3.0 (MeMo:KI)
How is AI changing working life? Who welcomes new forms of collaboration with AI? Who feels threatened by AI? How do different population groups differ in their opinions and attitudes towards AI?
The Opinion Monitor Artificial Intelligence 3.0 (MeMo:KI) project, which is funded by the German Federal Ministry of Labor and Social Affairs and is part of the Digital Working Society think tank department, records public opinion on the topic of artificial intelligence (AI) among the German population. On the basis of representative population surveys conducted every six months, a continuous picture of opinion on the use of AI, particularly in the context of work, is generated. This can serve as a database for dealing with AI in both scientific and public discourse. The focus of the project is on the transformation of the world of work through AI and the assessment of this process by the working population affected by it. In order to obtain a comprehensive and comparable overview of the German working world, the perspectives of employers and employees, management and employees with executive tasks as well as the views of members of different industries and people with different job profiles are recorded.
Attitudes and opinions on AI are documented on the basis of long-term monitoring and presented in a public dashboard. To this end, representative cross-sectional monitoring of around 1,600 people is carried out every six months so that trends can be identified at an early stage. In addition, two in-depth special studies are carried out to provide additional insights into the results of the monitoring:
The AI milieu analysis (2025) examines how opinions on AI and skills in dealing with it vary in different socio-cultural subgroups of society;
A conjoint survey experiment (2026) aims to identify different design requirements for a socially acceptable introduction of AI in the workplace and to determine their weighting from the perspective of those affected.
Further information about the project, such as the dashboard for presenting the results of the monitoring, can be found on the official project website.